Frequently Asked Questions

General Questions | Account Information | Technical Support & Site Elements | Advertising | Custom Domain

General Questions

What is Mobile Site Builder? Did Swift change names?

When you log into the admin to create or manage your mobile site, you may notice a change in branding. Swift is also known as Mobile Site Builder, and it is part of the larger product set of Genesys Telecommunications Laboratories, Inc. which include enterprise-grade solutions for mobile messaging, advertising, media and more. It's still the same great product - just with slightly updated branding and a new name. Please note that any new mobile sites created through Swift/Mobile Site Builder will have the URL structure of

I love Mobile Site Builder! Who are you guys?

Mobile Site Builder was created by Genesys Telecommunications Laboratories, Inc., a company that makes mobile marketing products used by big name brands. From mobile Internet sites to SMS messaging campaigns to entertainment content storefronts, our products help companies create innovative marketing initiatives, drive additional revenue and build their brands. Read more about us at

Why should I choose Mobile Site Builder to build my mobile site?

Mobile Site Builder is the first product to allow professional-grade mobile site creation with a self-service Web-based tool. With Mobile Site Builder, you can be as creative as you want to be. Extend your current website into the mobile world, organize an event, capture data, disseminate information... the possibilities are endless! You can edit and update your site as often as you want. You can do all this without knowing any HTML. No downloading of software is necessary to view a Mobile Site Builder site; your visitors will be able to access your site from any mobile phone browser. Plus, Mobile Site Builder is fully hosted and backed by the expertise of Genesys Telecommunications Laboratories, Inc.

What phones does Mobile Site Builder support?

Mobile Site Builder features an advanced device detection capability that will render your Mobile Site Builder site properly on almost any phone in the market today.

Does Mobile Site Builder create an iPhone-friendly version of my site?

Mobile Site Builder formats your mobile Internet site to look great on the iPhone (and iPod Touch!). Our advanced device detection technology serves up the proper logo and styles to make your site look its best on almost any phone in the market today.

Are Mobile Site Builder sites optimized for mobile search engines like Google?

They sure are. Once your site is live, it will be searchable by bots from Google and other search engines. Depending on the type of content or text you include in your site, your site will show up in mobile search results for relevant keywords.

What is WAP?

WAP stands for Wireless Application Protocol, the global standard for the presentation and delivery of wireless information on mobile phones. Mobile Internet sites, or WAP sites, are sites specifically to be accessed via the WAP browser on the mobile phone. The vast majority of phones in the market today support WAP browsing, and sites created through Mobile Site Builder are automatically formatted to look great on all of them.

What is an RSS feed?

Real Simple Syndication (RSS) is a family of Web feed formats used by millions of Web sites for publishing frequently updated content such as blog entries, news headlines, podcasts and other information. Mobile Site Builder accepts both RSS and Atom feeds. You simply enter the URL of the feed when creating a page for your site, and the content will be automatically updated on your mobile site.

Account Information

How do I delete my Mobile Site Builder account or turn off my Mobile Site Builder site?

To delete a site, log in to your Mobile Site Builder account, click on "View Sites", then click on the "Delete" button next to that site. To delete your account, click on "Account Info", then "Delete Account". Please be 100% sure you want to do this, as your site and account information will not be recoverable after deletion and your URL will be available for another user.

Technical Support & Site Elements

My Mobile Site Builder site is down. Who should I tell?

Genesys Telecommunications Laboratories, Inc. is committed to keeping our servers up and running at all times. If, however, you cannot access your Mobile Site Builder site, please let us know through our Feedback Form, and we will take a look right away. Before you do so, please verify that you have entered a valid RSS feed and that you have an active homepage.

My Mobile Site Builder site doesn't look right on a [insert phone here]. Who should I tell?

Please let us know which phone you are using and the site you are trying to access through our Feedback Form. We are committed to making Mobile Site Builder sites look good on every phone out there.

Can I see what my site will look like on different phones from the admin interface?

Not at this point; although we'll consider this feature in the future. For now, just know that we're diligent about coding the backend to make sites render as best possible on the vast majority of phones.

What kind of images can I use?

Graphics and logos should be in JPEG or GIF format. Mobile Site Builder will automatically reduce the size of your logos and images if you choose that option.

For more information about the media types Mobile Site Builder supports, check out our special Multimedia Page.

What HTML tags do you allow?

We allow the following tags by default in the Text Component:
<img> , <a>, <i> , <b> , <br>

These are tags that we have tested extensively on phones and feel will render correctly. We do allow you to turn off the "Trusted HTML" feature in the Text component to allow you to enter additional HTML tags, but if you turn off this feature we can't guarantee your site will render properly on all phones.

Why don't you offer more formatting options within my pages?

We have included formatting options that we know will render properly on the vast majority of phones. Based on our experience, we know that spacing, font size and horizontal rules do not render consistently or at all across all phones. However, we will allow you to include your own HTML coding, but please do so at your own risk. If you choose this option, we recommend that you test your site on as many popular phones as possible.

Can I show videos on my site?

You can show links to video files that you are hosting on your Mobile Site Builder site. Due to the different formats that various phones support, you will need to serve the appropriate file to individual users. We are working on a comprehensive video solution for the near future. Stay tuned!

Why isn't my RSS feed showing up on my Mobile Site Builder site?

Please check to make sure that your RSS or Atom feed is valid. You can use the validation tool at

What kind of RSS formats do you support?

Mobile Site Builder accepts both RSS and Atom feeds.

My RSS feed doesn't show the full content of my site? How do I change this?

Most likely, your blog or content management software is not displaying "full articles". This is usually a preference that needs to be set in your main blog preferences. Please consult your blog provider's documentation to find the location where this change needs to be made.

Why can't I move the logo or footer around?

The logo and footer are elements that we allow you to set once and then find on every page of your site. In order to maintain consistency, we anchor these elements to the top and bottom of the page. You don't need to have either element on your Mobile Site Builder site if you don't want to.

What kind of statistics can I get about the visitors of my site?

You will be able to view page views and unique visitors by day, week and month.

How do I enable "click to call", which highlights the phone number and interacts with the phone function?
While we haven't included a specific component to enable this functionality, we have allowed users to construct links that allow you to enable it. The following works in the External Link, Graphic, and Multimedia Component.

You just need to put a number in like this:

You can also use the following structure, though it's rarely used these days:

Also, email links work, in the following structure:


The ads on my site are inappropriate. Who should I tell?

Please contact us through our Feedback Form if you are experiencing an issue with the ads being displayed, and we will work with you on a solution.

How do I advertise on Mobile Site Builder-powered sites?

We work with a range of advertising aggregators for the ads that are displayed on Mobile Site Builder sites. Please contact us using the Feedback Form, and we can help find the right fit for your advertising needs.

Custom Domain

How do I use a custom Domain?

Have you built a great Mobile Site Builder site, but you're not completely happy with the URL? Mobile Site Builder now has the ability to let you use a URL like instead.

Before we go any further, we need to stress that this is a power user feature. We can't support the variety of issues that come with setting up a domain name. If the following doesn't make a lot of sense to you, contact your systems administrator.

Step 1: Buy a Domain

You can buy a domain from several companies, called registrars. Here are some choices:

Step 2: Change A-record

Here's the trickiest part. After you've purchased a domain, you need to change the A-record to point to the following IP Address:

Here are links to instructions from some of the registrars:

Step 3: Tell Us About the New Domain

After you've updated your domain's A-record, log in to your Mobile Site Builder account and click Site Info in the main navigation. You'll see a button that says "I have a custom domain" in the Edit Your Mobile Site: General Info section. Click that and put your new domain (i.e. in the input box. Click Save.

Step 4: Testing the New Domain

It can take as long as 72 hours for the domain change to take effect, though it often takes less time.

You'll know if your domain is working if you see your Mobile Site Builder site when you go to your new domain.